Our mission
MISSION fruitslagerS
Roze Bunker's Fruitslagers only think in terms of solutions. After all, why carry unnecessarily diluted soft drinks when the best water just comes from the tap? This way you get a whole case of soda out of one bottle of syrup! With every sip you solve a problem in the food industry.
Roze Bunker you use not only as a soft drink, but also as an aperitif as a solution. From soda to cocktail and mocktail. So with every sip you contribute to biodiversity, short chains and circular production. Drink Wilde IJsthee for biodiversity, Gekke Bessen for short chains and a Smoked Lime for circularity.
Roze Bunker started as a culinary, political, artistic, design, wild-picking, cultivating, strolling, collecting collective... So what do you do? Attacking problems that need attention with joy! Among soft drinks, we quickly found problems we could do something with. With this, the term "fruitslager" came to life. The fruitslagers designed and produced their first logical soft drink during Dutch Design Week 2016.
The Fruitslagers produce in their Food Station, along with other circular food producers. This is a factory without a boss, created by the fruitslagers to make food production more logical. Everything that enters this "incubator of the food industry" is processed from head to tail.
Roze Bunker Fruitslagers are transforming the soft drink industry from the ground up to the glass. We plant biodiversity, process waste streams and together shorten the food chain. Soft drinks & aperitifs as a solution!
CIRCULAR
Together with the industry, we’re making the fruit supply chain circular—from bud to stem. This year, we expect to press 36,000 kilograms of peeled lemons from the limoncello industry for our Citrus Movement, and we’re using the leftover scraps to brew our own new line of condiments: Test Kitchen! Or take a look at what else the fruit butchers are making: www.fruitslagers.nl
BIODIVERSITY
Together with farmers, Fruitslagers plant flowers and native herbs that are good for soil and insects and create new sustainable revenue models for growers. This year, we are planting at least 4 acres of biodiversity for Bloesem Power and Wilde IJsthee.
LAND RESTORATION - www.fruitslagers.nl
With the Fruitslayer menu, we are making it easier to restore the landscape, for restaurants and consumers. After all, we are rapidly destroying biodiversity, the landscape has become monotonous and native species have disappeared from our food industry's revenue model. Food has become destructive, while most of its flavor is hidden in the lush landscape. That is why the Fruitslagers are developing a cultivation plan through which precisely products restore this landscape, with products such as Tempeh from forgotten bean varieties, non-alcoholic whiskey from peat soil and saline plants, iced tea made from local herbs and an alternative to natural wine from organic grapes and flavors from the food forest.
The fruitslagers of Roze Bunker developed a soft drink with which they sow biodiversity. It tastes like the Wilde IJsthee, a Dutch green iced tea from the tasty, indigenous flavors around us. From the land to the glass and from the farmer to the customer. While you're drinking, we'll sow. We do this through regenerative cultivation, so that we do not take nature together, but rather restore it.
In 2023, we worked together with the Farmers and Growers: Food Forest Lingehout, Biltschehoek, Nieuwe Bodem, Eemlandhoeve, Gijs de Raad, Erve Kiekebos, De Korte Weg
Cheers, to the enjoyment of a beautiful landscape!
Contributors to this video were: Mission: Emile Corre, Camera: Karim Jobe, Art: Mélanie Corre, Voice & Production Chief: Tom van Styn. Sarah Doorduin: Contact farmers. And of course all the fruitslagers from Roze Bunker.
LAND RESTORATION: www.fruitslagers.nl
De Fruitslagers works with an entire network of agricultural companies to restore this landscape. These pioneers are spread across the Netherlands, enabling them to cultivate different types of soil. If you are curious about where an ingredient comes from, or if you have a crop and are looking for a way to process it, send us a message.
Would you like to use ingredients for your own product or have it developed by Fruitslagers? Then too, do not hesitate to contact us. menu@fruitslagers.nl
Our annual Elderflower Picking Tournament is about to get even more awesome now that the cuttings from our own food forest have been planted. A biodiverse piece of land where the elder will soon show off accompanied by a delicious blend of herbs. Get a taste for it with the video below!
Shorter Supply Chain
Together with local farmers, we shorten the chains, reducing emissions and creating a healthy decentralized economy. Once again this year, our "Gekke Bessen" are growing within ten minutes' distance and processing local highly mashed berries in Dhr. Peer.
TEAM
Of course, our story does not stop with the production of bottles of syrup. It is borne by an enthusiastic network of restaurants, cafes, festivals and consumers who carry our fruit revolution and beyond.
What binds us is that we recognize that there are no single issues to address, but that we see challenges all around us to strive for positive change. And what motivates us is the many already existing initiatives that contribute to making the world a little nicer.
JOIN THE #FRUITREVOLUTION.
